I’ll admit it — I have a secret life. In addition to being a CRM reporter, I’m also a small businessman. A tiny businessman, in fact; my goofy, niche company grosses about $5,000 a year. We make detail parts for scale model airplanes — and while you can’t get much more niche than that, you also can’t find a better place to discover some CRM secrets that make a big difference.
In this case, CRM does not mean “technology.” It means the actual construction and maintenance of customer relationships.
A Peek Behind the Curtain of My CRM Laboratory
Posted by: Christopher J. Bucholtz April 21, 2011 05:00 AMI’ll admit it — I have a secret life. In addition to being a CRM reporter, I’m also a small businessman. A tiny businessman, in fact; my goofy, niche company grosses about $5,000 a year. We make detail parts for scale model airplanes — and while you can’t get much more niche than that, you also can’t find a better place to discover some CRM secrets that make a big difference.
In this case, CRM does not mean “technology.” It means the actual construction and maintenance of customer relationships.