You invest in a state of the art CRM platform. You spend months tailoring it to the needs of your organization. Weeks of data mapping and migration tests ensue. You plan, build and deliver rigorous user education. Sales leaders are excited. Salespeople … don’t use it. Or at least, they use it to the minimum degree that is required by the organization. In sales learning and development, we face a similar challenge. We’ve all seen it happen: A group of key employees attend an intensive sales training program and then, once the session ends, fail to apply much of what they learned.
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The Powerful Punch of CRM and Sales Training Combined
Posted by: Steve Carlson April 26, 2011 05:00 AMYou invest in a state of the art CRM platform. You spend months tailoring it to the needs of your organization. Weeks of data mapping and migration tests ensue. You plan, build and deliver rigorous user education. Sales leaders are excited. Salespeople … don’t use it. Or at least, they use it to the minimum degree that is required by the organization. In sales learning and development, we face a similar challenge. We’ve all seen it happen: A group of key employees attend an intensive sales training program and then, once the session ends, fail to apply much of what they learned.