For the past few years, many companies have taken advantage of Google AdWords and other pay-per-click platforms to generate sales leads. The barriers to entry are low for these services, making PPC advertising a relatively easy and cost-effective lead-generation strategy for smaller businesses. Popular PPC platforms typically generate quality leads thanks to highly targeted content developed by marketers. Unfortunately, in smaller organizations, the marketing and sales team may not have time to follow up each and every one of these leads, so many fall through the cracks.
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A Marketer's Guide to Tackling Google Overload
Posted by: Adam Blitzer April 28, 2011 05:00 AMFor the past few years, many companies have taken advantage of Google AdWords and other pay-per-click platforms to generate sales leads. The barriers to entry are low for these services, making PPC advertising a relatively easy and cost-effective lead-generation strategy for smaller businesses. Popular PPC platforms typically generate quality leads thanks to highly targeted content developed by marketers. Unfortunately, in smaller organizations, the marketing and sales team may not have time to follow up each and every one of these leads, so many fall through the cracks.