ListenLogic is moving into the social CRM sphere after building expertise with its two related offerings: a reputation management application that helps corporations identify threats before they reach crisis proportions, and a social market research and listening product. “These were the jumping-off point for our latest product,” said founder and CEO Mark Langsfeld, “our Enterprise Social CRM product.” The raison d’etre for ListenLogic Social CRM is to collect, prioritize and then respond to all social media content that is being generated about a particular company.
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ListenLogic Takes Triage Approach to Social Media Comments
Posted by: Erika Morphy May 6, 2011 05:00 AMListenLogic is moving into the social CRM sphere after building expertise with its two related offerings: a reputation management application that helps corporations identify threats before they reach crisis proportions, and a social market research and listening product. “These were the jumping-off point for our latest product,” said founder and CEO Mark Langsfeld, “our Enterprise Social CRM product.” The raison d’etre for ListenLogic Social CRM is to collect, prioritize and then respond to all social media content that is being generated about a particular company.