“What’s my motivation?” Sounds like a corny question an overwrought actor might pose to a director on the boards or in front of a camera. But we all have motivations — and it’s smart to understand your own and those of your vendor when it comes to CRM. No one wakes up one morning and decides, “What my business really needs is a CRM solution.” It’s not an impulse buy; nor is it the sort of thing that an employer provides as a nice “surprise” to employees out of the blue. You don’t buy CRM simply because you hear about a competitor using it. Or at least you shouldn’t.
Loading ...
When It Comes to CRM, What's Your Motivation?
Posted by: Christopher J. Bucholtz May 12, 2011 05:00 AM“What’s my motivation?” Sounds like a corny question an overwrought actor might pose to a director on the boards or in front of a camera. But we all have motivations — and it’s smart to understand your own and those of your vendor when it comes to CRM. No one wakes up one morning and decides, “What my business really needs is a CRM solution.” It’s not an impulse buy; nor is it the sort of thing that an employer provides as a nice “surprise” to employees out of the blue. You don’t buy CRM simply because you hear about a competitor using it. Or at least you shouldn’t.