The Kaden Group has launched a new social CRM application, PartnerOption.com. The startup is hoping to carve out a niche by targeting small businesses with a product that combines free CRM functionality — for now — with an organized, easily portable business social network focusing on sales leads, distribution and reseller opportunities. “Most small businesses are starting out from scratch with social networking, at least in terms of networking for leads or opportunities,” said Bill Keller, cofounder and COO. That is largely true for CRM as well, he added.
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PartnerOption Offers SMBs a CRM/Social Networking Cocktail
Posted by: Erika Morphy May 13, 2011 05:00 AMThe Kaden Group has launched a new social CRM application, PartnerOption.com. The startup is hoping to carve out a niche by targeting small businesses with a product that combines free CRM functionality — for now — with an organized, easily portable business social network focusing on sales leads, distribution and reseller opportunities. “Most small businesses are starting out from scratch with social networking, at least in terms of networking for leads or opportunities,” said Bill Keller, cofounder and COO. That is largely true for CRM as well, he added.