In long-distance navigation — like in a boat or an airplane — if you’re going to make an error, it’s better to make it later than to make it early on. A half-degree mistake can multiply itself into hundreds of miles over the course of a long voyage, but the same error made toward the end of the trip needs just a slight jog to set things right. That’s very much the way it is with the CRM decision-making process, and it’s what makes choosing and deploying CRM so tricky. The errors you make early on will reverberate through the entire lifecycle of the CRM application.
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3 Early Errors That Can Kill CRM in the Cradle
Posted by: Christopher J. Bucholtz May 19, 2011 05:00 AMIn long-distance navigation — like in a boat or an airplane — if you’re going to make an error, it’s better to make it later than to make it early on. A half-degree mistake can multiply itself into hundreds of miles over the course of a long voyage, but the same error made toward the end of the trip needs just a slight jog to set things right. That’s very much the way it is with the CRM decision-making process, and it’s what makes choosing and deploying CRM so tricky. The errors you make early on will reverberate through the entire lifecycle of the CRM application.