Salesforce.com is participating in a social media project with Toyota Motor, in what could launch the CRM company into an entirely new industry — telematics. Or not.
The agreement between Salesforce.com and Toyota to collaborate on this offering, called “Toyota Friend,” is still very much in its early days, said Robin Daniels, director of product marketing for Salesforce.com. Still, the concept the two companies outlined is intriguing.
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Toyota's Got a Friend in Salesforce.com
Posted by: Erika Morphy May 24, 2011 05:00 AMSalesforce.com is participating in a social media project with Toyota Motor, in what could launch the CRM company into an entirely new industry — telematics. Or not.
The agreement between Salesforce.com and Toyota to collaborate on this offering, called “Toyota Friend,” is still very much in its early days, said Robin Daniels, director of product marketing for Salesforce.com. Still, the concept the two companies outlined is intriguing.