Most of the people I talk to think of a business model as the way a company makes money. We certainly agree on that. One’s business model can encompass numerous things, like product mix, marketing and sales plan, how you sell — direct, channel, retail — and lots more. One thing that usually misses inclusion, at least where SaaS companies are concerned, is the cloud model, which I consider as important as the sales and marketing piece. By “cloud model,” I mean even more than you might think.
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Where's Your Cloud Model?
Posted by: Denis Pombriant May 25, 2011 05:00 AMMost of the people I talk to think of a business model as the way a company makes money. We certainly agree on that. One’s business model can encompass numerous things, like product mix, marketing and sales plan, how you sell — direct, channel, retail — and lots more. One thing that usually misses inclusion, at least where SaaS companies are concerned, is the cloud model, which I consider as important as the sales and marketing piece. By “cloud model,” I mean even more than you might think.