I’ve written several CRM Buyer Guides in the last four years, and the buying process I recommend hasn’t really changed much. Unlike people who leap into the technology right at the outset, I always advocate a period of self-assessment for the company — in other words, a thorough internal examination of how a business works and what the employees in the business do. Without this assessment, it’s impossible to define the requirements that should drive the CRM purchasing decision. This self-assessment needs to be honest and unsparing of people’s feelings.
Loading ...
Your New CRM System: Do You Want Productivity or Results?
Posted by: Christopher J. Bucholtz May 26, 2011 05:00 AMI’ve written several CRM Buyer Guides in the last four years, and the buying process I recommend hasn’t really changed much. Unlike people who leap into the technology right at the outset, I always advocate a period of self-assessment for the company — in other words, a thorough internal examination of how a business works and what the employees in the business do. Without this assessment, it’s impossible to define the requirements that should drive the CRM purchasing decision. This self-assessment needs to be honest and unsparing of people’s feelings.