The idea of taking CRM into the field has been around for a decade — long enough to lull many people into ignoring it in favor of newer, flashier and more social ideas. But this isn’t the time to take your eye off mobile CRM. The technology is about to emerge as a force that will boost adoption, increase the abilities of field personnel, and do so without requiring a back-breaking effort on the part of your IT department. I know what you’re saying: Haven’t we heard all of this before? Well, yes. But mobile CRM’s time is nigh.
There can be no question about this, due to many factors as Christopher explained in the article.
Just as Social CRM is empowering the customer, mobile CRM is giving businesses the tools to respond to customer demands faster than ever before. Sales, Support, Service and Marketing can all be plugged into CRM and with this are able to provide a 360 degree level of service at any time.
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3 Reasons Why the Mobile CRM Renaissance Is Here
Posted by: Christopher J. Bucholtz June 2, 2011 05:00 AMThe idea of taking CRM into the field has been around for a decade — long enough to lull many people into ignoring it in favor of newer, flashier and more social ideas. But this isn’t the time to take your eye off mobile CRM. The technology is about to emerge as a force that will boost adoption, increase the abilities of field personnel, and do so without requiring a back-breaking effort on the part of your IT department. I know what you’re saying: Haven’t we heard all of this before? Well, yes. But mobile CRM’s time is nigh.
Just as Social CRM is empowering the customer, mobile CRM is giving businesses the tools to respond to customer demands faster than ever before. Sales, Support, Service and Marketing can all be plugged into CRM and with this are able to provide a 360 degree level of service at any time.