Marketo upgrades or somehow tweaks its revenue performance management application roughly every other month, but its latest release is special. Specifically, many of the features included in this release have been more than a year in the making, said Gaurav Kotak, senior director of product marketing. “This is more than just a six-week cycle release. Some of the capabilities we have released were discussed by Phil (Marketo CEO Phil Fernandez) more than 18 months ago. In fact, I would call it the biggest release in our history.”
Loading ...
Marketo's Latest Release Jiggles the Needle
Posted by: Erika Morphy June 10, 2011 05:00 AMMarketo upgrades or somehow tweaks its revenue performance management application roughly every other month, but its latest release is special. Specifically, many of the features included in this release have been more than a year in the making, said Gaurav Kotak, senior director of product marketing. “This is more than just a six-week cycle release. Some of the capabilities we have released were discussed by Phil (Marketo CEO Phil Fernandez) more than 18 months ago. In fact, I would call it the biggest release in our history.”