It’s often said that CRM is always a work in progress. Never mind the fact that I’m the one who’s often saying it — it’s true, if you’re doing it right. You should always be looking for areas where you can coach your people, adjust your processes, and fine-tune your technology. However, thinking about such a monumental set of factors can be extremely daunting. It’s a lot of work putting CRM into place in a green-field situation; conducting a performance audit of an existing CRM program is even more taxing.
This is a great post. CRM systems are becoming more and more important however many industries still don't see the value of these systems and are moving away from the initial cost, not realizing that this investment will increase their overall performance by a thousand-fold.
A new event highlighting CRMs, their value, the type of systems, how to implement them and what advantages they bring to the company is being held in Berlin, Germany. The focus is on utility companies (EVUs). Check out more details on the following website: http://goo.gl/et88N
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Let Users Tell You Where Your CRM Is Broken
Posted by: Christopher J. Bucholtz June 16, 2011 05:00 AMIt’s often said that CRM is always a work in progress. Never mind the fact that I’m the one who’s often saying it — it’s true, if you’re doing it right. You should always be looking for areas where you can coach your people, adjust your processes, and fine-tune your technology. However, thinking about such a monumental set of factors can be extremely daunting. It’s a lot of work putting CRM into place in a green-field situation; conducting a performance audit of an existing CRM program is even more taxing.
A new event highlighting CRMs, their value, the type of systems, how to implement them and what advantages they bring to the company is being held in Berlin, Germany. The focus is on utility companies (EVUs). Check out more details on the following website: http://goo.gl/et88N