What would you do if 100 people visited your website tomorrow and each wanted a different variety of your company’s solution? Would you take that information and develop 100 new and unique brochures? No, that would be cost- and time-prohibitive. Now imagine that you can track where website visitors originate, track their clicks through your site, and assemble in real-time a set of content that responds to their needs well enough to satisfy their information requirements. That’s the value of Marketing Asset Management in a world of multichannel marketing.
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7 Reasons to Embrace MAM for 'Glocal' Marketing
Posted by: John Tenore July 18, 2011 05:00 AMWhat would you do if 100 people visited your website tomorrow and each wanted a different variety of your company’s solution? Would you take that information and develop 100 new and unique brochures? No, that would be cost- and time-prohibitive. Now imagine that you can track where website visitors originate, track their clicks through your site, and assemble in real-time a set of content that responds to their needs well enough to satisfy their information requirements. That’s the value of Marketing Asset Management in a world of multichannel marketing.