We tend to think of social media as a property of CRM, and it is, but the story hardly stops there. Social media is changing the world beyond CRM too, and that’s what makes it valuable. If being social were strictly about commerce, it might not be worth writing about. This week’s Economist has a cover story and special section on social media and its impact on the news business. The article’s contention is that technology has ironically taken us back to a time before there was much technology in the news business at all — the 18th century coffee house, more or less.
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The Coming Age of Curation
Posted by: Denis Pombriant July 20, 2011 05:00 AMWe tend to think of social media as a property of CRM, and it is, but the story hardly stops there. Social media is changing the world beyond CRM too, and that’s what makes it valuable. If being social were strictly about commerce, it might not be worth writing about. This week’s Economist has a cover story and special section on social media and its impact on the news business. The article’s contention is that technology has ironically taken us back to a time before there was much technology in the news business at all — the 18th century coffee house, more or less.