By now, most people understand the power and the value of adding a social component to your CRM strategy. Perhaps you’re not yet ready to go to full social CRM, but you no doubt recognize that there is a lot of value in engaging with customers in the ways they want to engage. As social media become ever more omnipresent, you’ll have no choice but to engage with customers through those channels. You’ll discover some great opportunities for creatively engaging with customers and potential customers, and for rethinking the ways your processes run today.
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Worst Practices: 3 Ways Businesses Fail at Social CRM
Posted by: Christopher J. Bucholtz July 28, 2011 05:00 AMBy now, most people understand the power and the value of adding a social component to your CRM strategy. Perhaps you’re not yet ready to go to full social CRM, but you no doubt recognize that there is a lot of value in engaging with customers in the ways they want to engage. As social media become ever more omnipresent, you’ll have no choice but to engage with customers through those channels. You’ll discover some great opportunities for creatively engaging with customers and potential customers, and for rethinking the ways your processes run today.