As companies head out into the brave new post-recession world, the top two goals for marketers are organic revenue growth and margin growth. To help achieve these objectives, marketing budgets grew by an average of 4 percent for 2011. The crucial question, then, is this: How do CMOs invest that marketing budget wisely to maximize gains? New research will uncover the strategies, actions, technologies and services that Best-in-Class marketing organizations are using to drive sales performance and optimize their marketing efforts.
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CMOs, Analytics and the Great Revenue Chase
Posted by: Peter Ostrow & David White August 1, 2011 05:00 AMAs companies head out into the brave new post-recession world, the top two goals for marketers are organic revenue growth and margin growth. To help achieve these objectives, marketing budgets grew by an average of 4 percent for 2011. The crucial question, then, is this: How do CMOs invest that marketing budget wisely to maximize gains? New research will uncover the strategies, actions, technologies and services that Best-in-Class marketing organizations are using to drive sales performance and optimize their marketing efforts.