By this point in the evolution of e-commerce, most e-tailers know the benefits of live engagement. Website visitors are three times more likely to make a purchase when they have the support of a sales representative. Just as in brick-and-mortar stores, interacting with a knowledgeable person in real-time creates a connection to the customer that increases profits. Unlike physical shopping experiences, however, too many e-businesses see text chat as the only form of live engagement. Unfortunately, text-based chat does not feed all consumer desires.
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Keeping It Real With Multimedia Live Engagement
Posted by: Yuval H. Moed August 4, 2011 05:00 AMBy this point in the evolution of e-commerce, most e-tailers know the benefits of live engagement. Website visitors are three times more likely to make a purchase when they have the support of a sales representative. Just as in brick-and-mortar stores, interacting with a knowledgeable person in real-time creates a connection to the customer that increases profits. Unlike physical shopping experiences, however, too many e-businesses see text chat as the only form of live engagement. Unfortunately, text-based chat does not feed all consumer desires.