As is so sadly the case with many environment-oriented subjects, Green IT was consigned to the back burner at a lot of businesses when the economy began grinding its gears several years ago. The same thing happened to a lesser extent to some potentially game-changing CRM strategies, most notably mobile CRM. We have a natural tendency to pull in when times get tough and to shy away from trying something new, and in the CRM world there’s always some room to concentrate on getting the basics right.
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Mobile CRM: Go Green to Get Green
Posted by: Christopher J. Bucholtz August 25, 2011 05:00 AMAs is so sadly the case with many environment-oriented subjects, Green IT was consigned to the back burner at a lot of businesses when the economy began grinding its gears several years ago. The same thing happened to a lesser extent to some potentially game-changing CRM strategies, most notably mobile CRM. We have a natural tendency to pull in when times get tough and to shy away from trying something new, and in the CRM world there’s always some room to concentrate on getting the basics right.