At the biggest Salesforce.com event to date, Dreamforce ’11, vendors had ample opportunities to strut their stuff. In fact, more than 46,000 people — many of them very socially engaged — registered this year. “In less than a decade, Dreamforce has become the largest conference in the enterprise software industry,” said Fergus Griffin, vice president of product marketing for Salesforce.com. Salesforce.com’s own product and capabilities announcements — Touch.salesforce.com, enhancements to Chatter and Data.com — took center stage.
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The Social Phenom That Was This Year's Dreamforce
Posted by: Denise J. Deveau September 12, 2011 05:00 AMAt the biggest Salesforce.com event to date, Dreamforce ’11, vendors had ample opportunities to strut their stuff. In fact, more than 46,000 people — many of them very socially engaged — registered this year. “In less than a decade, Dreamforce has become the largest conference in the enterprise software industry,” said Fergus Griffin, vice president of product marketing for Salesforce.com. Salesforce.com’s own product and capabilities announcements — Touch.salesforce.com, enhancements to Chatter and Data.com — took center stage.