There is a lot of hype around marketing automation, and it’s for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap of believing all the myths around marketing automation. The reality is there are no silver bullets, and although some of these myths can become reality, it doesn’t happen with a turn of the switch. It takes a bit more thought than that.
Loading ...
Debunking the Myths of Marketing Automation
Posted by: Lisa Cramer September 15, 2011 08:46 AMThere is a lot of hype around marketing automation, and it’s for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap of believing all the myths around marketing automation. The reality is there are no silver bullets, and although some of these myths can become reality, it doesn’t happen with a turn of the switch. It takes a bit more thought than that.