Marketing automation is not science. It is a badly coined term that describes the automation of push marketing. The name is often associated with a class of cloud software that helps marketing become more efficient and effective. Marketing automation is simply software waiting for someone to apply science to it. So if marketing automation is not science, what is it? A quick study of several professions reveals how science is applied.
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The True Nature of Marketing Automation
Posted by: Jeff Pedowitz September 23, 2011 05:00 AMMarketing automation is not science. It is a badly coined term that describes the automation of push marketing. The name is often associated with a class of cloud software that helps marketing become more efficient and effective. Marketing automation is simply software waiting for someone to apply science to it. So if marketing automation is not science, what is it? A quick study of several professions reveals how science is applied.