To many, the term “sales executive” conjures up images of five-star dinners and long afternoons on the golf course. But, as I’m sure any sales executive would tell you, the job entails more than simply schmoozing with clients and courting prospects. In reality, sales executives face enormous pressure to drive revenue and improve the profitability of their company, particularly since their performance has a direct impact on the bottom line. Their ability to provide accurate sales forecasts and deliver results based on those projections is essential.
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Sales Forecasting: The Facts and the Fantasies
Posted by: Jim Burleigh September 29, 2011 07:00 AMTo many, the term “sales executive” conjures up images of five-star dinners and long afternoons on the golf course. But, as I’m sure any sales executive would tell you, the job entails more than simply schmoozing with clients and courting prospects. In reality, sales executives face enormous pressure to drive revenue and improve the profitability of their company, particularly since their performance has a direct impact on the bottom line. Their ability to provide accurate sales forecasts and deliver results based on those projections is essential.