Yesware has gone to market with a new cloud-based email productivity application that is based on the simplest of concepts: Salespeople hate to waste time inputting data into their CRM systems. However, companies need that data salespeople hate to bother with. Ergo, a system that automatically inputs the data from work that salespeople are already doing — that is, sending emails — would save a lot of time and frustration. It was with this premise in mind that Matthew Bellows, CEO and founder of the company, approached Google Ventures, Foundry Group and several angel investors for funding.
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Yesware Lets Sales Reps Say 'No' to Paperwork
Posted by: Erika Morphy October 7, 2011 05:00 AMYesware has gone to market with a new cloud-based email productivity application that is based on the simplest of concepts: Salespeople hate to waste time inputting data into their CRM systems. However, companies need that data salespeople hate to bother with. Ergo, a system that automatically inputs the data from work that salespeople are already doing — that is, sending emails — would save a lot of time and frustration. It was with this premise in mind that Matthew Bellows, CEO and founder of the company, approached Google Ventures, Foundry Group and several angel investors for funding.