Thousands of people may visit your website every day, but only a fraction of them make it into your CRM system. What about those visitors who don’t get captured by CRM? How do you count and relate to the vast universe of prospects you know nothing about, but who obviously have some reason to be interested in your products and services? The simple answer is: You don’t. In the words of comedian and philosopher Louis C.K., “because things that are not can’t be.”
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Pre-CRM: Relating Before There's a Relationship
Posted by: Lief Larson October 3, 2011 05:00 AMThousands of people may visit your website every day, but only a fraction of them make it into your CRM system. What about those visitors who don’t get captured by CRM? How do you count and relate to the vast universe of prospects you know nothing about, but who obviously have some reason to be interested in your products and services? The simple answer is: You don’t. In the words of comedian and philosopher Louis C.K., “because things that are not can’t be.”