My friend Hank retired from the Coast Guard after a 20-year career, and now he’s pursuing a second career of service as the executive director for the Alameda Food Bank, another truly worthy career path. During a recent party, we got to talking about work — me about CRM, him about the food bank. As it turns out, the food bank had a need for CRM, much as many nonprofit organizations do. Generally, nonprofits treat their donors as customers — and having a record of their donations and the campaigns to which they respond is extremely valuable.vBut, said Hank, the food bank needed a bit more.
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The First Step to CRM Success: Name Your Problems
Posted by: Christopher J. Bucholtz October 6, 2011 12:08 PMMy friend Hank retired from the Coast Guard after a 20-year career, and now he’s pursuing a second career of service as the executive director for the Alameda Food Bank, another truly worthy career path. During a recent party, we got to talking about work — me about CRM, him about the food bank. As it turns out, the food bank had a need for CRM, much as many nonprofit organizations do. Generally, nonprofits treat their donors as customers — and having a record of their donations and the campaigns to which they respond is extremely valuable.vBut, said Hank, the food bank needed a bit more.