As customers become more digital, social and mobile, SMBs have significant opportunity to improve customer satisfaction and loyalty through a differentiated customer experience, just like their enterprise competitors. However, those who are unwilling to invest in solutions that embrace the needs of today’s marketplace will most certainly be left behind. Many SMBs are scrambling to find solutions that meet customer needs without onerous investment and infrastructure requirements — but integrating a full-service cloud solution does not require complex relationships with multiple service providers.
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SMBs and the Cloud: Size Does Not Matter
Posted by: Carol Kline & Tina Valdez October 17, 2011 05:00 AMAs customers become more digital, social and mobile, SMBs have significant opportunity to improve customer satisfaction and loyalty through a differentiated customer experience, just like their enterprise competitors. However, those who are unwilling to invest in solutions that embrace the needs of today’s marketplace will most certainly be left behind. Many SMBs are scrambling to find solutions that meet customer needs without onerous investment and infrastructure requirements — but integrating a full-service cloud solution does not require complex relationships with multiple service providers.