What’s the ultimate goal of CRM? As much as I and others of my ilk might talk about the positive interactions, good feelings and peer-to-peer relationships that result when CRM is done well, they’re just happy means to an end. The end is, and always will be, inflating the bottom line. While a lot of executives have no problem tracing this A-to-Z line when it comes to deciding to launch or revamp a CRM strategy, there are a lot of letters along the way where those efforts can run hard aground.
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Forging Strong Links in Your Customer Interaction Chains
Posted by: Christopher J. Bucholtz October 13, 2011 10:40 AMWhat’s the ultimate goal of CRM? As much as I and others of my ilk might talk about the positive interactions, good feelings and peer-to-peer relationships that result when CRM is done well, they’re just happy means to an end. The end is, and always will be, inflating the bottom line. While a lot of executives have no problem tracing this A-to-Z line when it comes to deciding to launch or revamp a CRM strategy, there are a lot of letters along the way where those efforts can run hard aground.