Marketo is taking aim at the smaller end of the business community with Spark, a stripped-down version of its revenue performance management application. The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, said Phil Fernandez, CEO and president. “The goal is that as the small business user grows to the point where it needs an application with greater scale and a more robust feature set, it can easily make the jump without fear of losing data.”
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Marketo's Spark Ignites Small-Biz Marketing Efforts
Posted by: Erika Morphy October 21, 2011 05:00 AMMarketo is taking aim at the smaller end of the business community with Spark, a stripped-down version of its revenue performance management application. The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, said Phil Fernandez, CEO and president. “The goal is that as the small business user grows to the point where it needs an application with greater scale and a more robust feature set, it can easily make the jump without fear of losing data.”