As a CRM journalist, I always enjoy talking to integrators (or resellers, or VARS, or partners, or whatever term they choose to describe themselves). It’s always an interesting contrast to speaking with vendors. The discussion you have with a vendor is like taking an anatomy course; the discussion you have with an integrator is like speaking to the coroner. I’ve heard gory things about vendors and technologies, but I’ve mostly heard the gruesome facts surrounding CRM customers.
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When CRM Stalls: Kicking It Up a Notch
Posted by: Christopher J. Bucholtz October 20, 2011 05:00 AMAs a CRM journalist, I always enjoy talking to integrators (or resellers, or VARS, or partners, or whatever term they choose to describe themselves). It’s always an interesting contrast to speaking with vendors. The discussion you have with a vendor is like taking an anatomy course; the discussion you have with an integrator is like speaking to the coroner. I’ve heard gory things about vendors and technologies, but I’ve mostly heard the gruesome facts surrounding CRM customers.