Oracle has scooped up RightNow Technologies for a reported $1.5 billion. The acquisition price is a hefty 20 percent premium over RightNow’s closing price last week. The acquisition fills a missing gap in Oracle’s cloud-based CRM functionality. The deal also provides an excellent exit strategy for RightNow, especially as competition continues to become more intense, said Nucleus Research Vice President Rebecca Wettemann. “Now it will have the opportunity to continue to grow, and at a much faster pace than it could have on its own,” she said.
Loading ...
RightNow Buy Gives Oracle Extra Ammo Against Salesforce.com
Posted by: Erika Morphy October 25, 2011 05:00 AMOracle has scooped up RightNow Technologies for a reported $1.5 billion. The acquisition price is a hefty 20 percent premium over RightNow’s closing price last week. The acquisition fills a missing gap in Oracle’s cloud-based CRM functionality. The deal also provides an excellent exit strategy for RightNow, especially as competition continues to become more intense, said Nucleus Research Vice President Rebecca Wettemann. “Now it will have the opportunity to continue to grow, and at a much faster pace than it could have on its own,” she said.