Marketers are embracing the need for customer intelligence to provide actionable insight to optimize revenue. But how do you get started? Treating what you have today as actionable insight enables marketers to think about using their existing data as customer intelligence, learn from it, and then incrementally improve upon it over time. As they learn, marketers will discover the benefits of database marketing, apply customer intelligence in more meaningful ways, and begin the execution of multichannel marketing campaigns, at the right time, and in the right places, to optimize revenue.
Thanks for this post - there is such a wealth of available data these days - but many businesses struggle with how to put it to use.
There's an upcoming webinar that will focus on using analytics to drive better communications - if you're interested, you can check it out at
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Turning Customer Intelligence Into Gold
Posted by: Joe Cordo November 10, 2011 05:00 AMMarketers are embracing the need for customer intelligence to provide actionable insight to optimize revenue. But how do you get started? Treating what you have today as actionable insight enables marketers to think about using their existing data as customer intelligence, learn from it, and then incrementally improve upon it over time. As they learn, marketers will discover the benefits of database marketing, apply customer intelligence in more meaningful ways, and begin the execution of multichannel marketing campaigns, at the right time, and in the right places, to optimize revenue.
There's an upcoming webinar that will focus on using analytics to drive better communications - if you're interested, you can check it out at
http://www.pbinsight.com/resources/events/details/independent-research-firm-and-pb-perspectives-using-analytics-to-drive-bett