When the so-called experts dispense advice about CRM implementations, whether they’re first-timers or replacements of old systems, they always include a caveat about the future. You need to solve today’s problems with the new system, but you also need a way to “future-proof” your investment so that the next set of problems to present themselves don’t force you back into the CRM selection process. The key, as I’ve heard it from one undoubtedly Canadian consultant, is to do as Wayne Gretzky suggested: Don’t skate to the puck, skate to where the puck is going to be.
This is a good set of concepts and best practices that are just as relevant when selecting a CRM solution for use today as well as long-term. The key work - flexibility
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Want to Future-Proof Your CRM? Get Flexible
Posted by: Christopher J. Bucholtz November 17, 2011 05:00 AMWhen the so-called experts dispense advice about CRM implementations, whether they’re first-timers or replacements of old systems, they always include a caveat about the future. You need to solve today’s problems with the new system, but you also need a way to “future-proof” your investment so that the next set of problems to present themselves don’t force you back into the CRM selection process. The key, as I’ve heard it from one undoubtedly Canadian consultant, is to do as Wayne Gretzky suggested: Don’t skate to the puck, skate to where the puck is going to be.