Radian6 Social Marketing Cloud has been released — it’s the first Radian6 product to come to market after the company’s acquisition by Salesforce.com earlier this year. It is also the first product in which Salesforce.com’s functionality has been tightly embedded in the Radian6 feature set, although the two companies worked closely together even before the acquisition, said Rob Begg, VP of marketing for Radian6. Radian6’s mission has remained the same: “We are still focused on marketing as a listening-based concept, specific to a particular user.”
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Radian6: It's All About Listening to the Customer
Posted by: Erika Morphy December 9, 2011 05:00 AMRadian6 Social Marketing Cloud has been released — it’s the first Radian6 product to come to market after the company’s acquisition by Salesforce.com earlier this year. It is also the first product in which Salesforce.com’s functionality has been tightly embedded in the Radian6 feature set, although the two companies worked closely together even before the acquisition, said Rob Begg, VP of marketing for Radian6. Radian6’s mission has remained the same: “We are still focused on marketing as a listening-based concept, specific to a particular user.”