I was sitting in the “blogpound” at Cloudforce New York, the seating area where Salesforce.com considerately places press, analysts and bloggers along with tables, power and WiFi, when it dawned on me: Despite all the articles, blogs and books dedicated to the social media phenomenon in CRM, we may have been under-reporting its importance all this time. It’s hard to say or believe this, I admit, but look at some of the evidence. We’ve all generally agreed that social represents a major disruption in business, but somehow it seems even bigger than other disruptions.
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The Fast Break of the Social Enterprise
Posted by: Denis Pombriant December 2, 2011 09:00 AMI was sitting in the “blogpound” at Cloudforce New York, the seating area where Salesforce.com considerately places press, analysts and bloggers along with tables, power and WiFi, when it dawned on me: Despite all the articles, blogs and books dedicated to the social media phenomenon in CRM, we may have been under-reporting its importance all this time. It’s hard to say or believe this, I admit, but look at some of the evidence. We’ve all generally agreed that social represents a major disruption in business, but somehow it seems even bigger than other disruptions.