Social media is often held up as the wind sock to gauge how fast the winds of change are blowing. When Google+ gained 25 million users in just six weeks, it was used as evidence that people had become willing to shift the channels and methods they used to communicate at the drop of a hat in our new, technologically accelerated age. Of course, since the spike in September when the doors to the site were thrown open to the general public, Google+ adoption has trailed off significantly, with traffic sinking to 70 percent of its peak rates at times.
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Social CRM and the Speed of Change
Posted by: Christopher J. Bucholtz December 15, 2011 05:00 AMSocial media is often held up as the wind sock to gauge how fast the winds of change are blowing. When Google+ gained 25 million users in just six weeks, it was used as evidence that people had become willing to shift the channels and methods they used to communicate at the drop of a hat in our new, technologically accelerated age. Of course, since the spike in September when the doors to the site were thrown open to the general public, Google+ adoption has trailed off significantly, with traffic sinking to 70 percent of its peak rates at times.