The logistics industry is facing challenges in adopting a sustainable and profitable CRM strategy, and there is inertia when it comes to replacing or augmenting disparate CRM solutions adopted by different business units, like retail, as well as various channels, like phone, Web, email, etc. These disparate solutions addressed the need of the hour when they were adopted. But as these companies move ahead in their journey, there is a compelling need for a unified CRM solution strategy.
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The Role of CRM in Logistics Companies' IT Strategies, Part 3
Posted by: Ajay Kapoor & Omesh Garg December 19, 2011 05:00 AMThe logistics industry is facing challenges in adopting a sustainable and profitable CRM strategy, and there is inertia when it comes to replacing or augmenting disparate CRM solutions adopted by different business units, like retail, as well as various channels, like phone, Web, email, etc. These disparate solutions addressed the need of the hour when they were adopted. But as these companies move ahead in their journey, there is a compelling need for a unified CRM solution strategy.