Whenever I talk about CRM to people who aren’t CRM experts, I find the discussion devolving into an examination of the real common denominator in all of this: the human aspects of doing business. The “R” of relationships resonates far more strongly with people than the “M” in management, and for good reason. It’s a similar thing for social CRM. When I talk to my peers, the conversations are often tactical — how do we use social to find leads? To provide service? To build information for sales?
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Social CRM: Seeing Ourselves as Others See Us
Posted by: Christopher J. Bucholtz December 23, 2011 05:00 AMWhenever I talk about CRM to people who aren’t CRM experts, I find the discussion devolving into an examination of the real common denominator in all of this: the human aspects of doing business. The “R” of relationships resonates far more strongly with people than the “M” in management, and for good reason. It’s a similar thing for social CRM. When I talk to my peers, the conversations are often tactical — how do we use social to find leads? To provide service? To build information for sales?