Welcome back to the discussion. At the top of my list is the idea of resiliency, which I consider a more practical form of sustainability for business. We are now encountering a wave of sustainability-oriented ideas in the popular culture. Forty miles per gallon is the new 30, someone said, and I have seen or heard the word “sustainable” used tentatively more than once in advertising. But I wonder if “sustainable” is really what we should be shooting for. In too many cases, sustainable simply slows down our use of a resource to “sustainable” levels.
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The Road to Resilience
Posted by: Denis Pombriant January 4, 2012 05:00 AMWelcome back to the discussion. At the top of my list is the idea of resiliency, which I consider a more practical form of sustainability for business. We are now encountering a wave of sustainability-oriented ideas in the popular culture. Forty miles per gallon is the new 30, someone said, and I have seen or heard the word “sustainable” used tentatively more than once in advertising. But I wonder if “sustainable” is really what we should be shooting for. In too many cases, sustainable simply slows down our use of a resource to “sustainable” levels.