This was a big week for the Nasdaq-listed Blackbaud: The company announced its plans to acquire Convio, which offers a fund-raising application for nonprofits, for $275 million. The feature sets of the Convio application and Blackbaud’s CRM software for the nonprofit space are complementary, to a large degree. The newly acquired technology will help Blackbaud further develop its user base, said Eric de Jager, director of product management. For the moment, however, the next biannual upgrade to Blackbaud’s enterprise CRM app is his main focus.
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Blackbaud Gears Up for Next Enterprise CRM Release
Posted by: Erika Morphy January 20, 2012 05:00 AMThis was a big week for the Nasdaq-listed Blackbaud: The company announced its plans to acquire Convio, which offers a fund-raising application for nonprofits, for $275 million. The feature sets of the Convio application and Blackbaud’s CRM software for the nonprofit space are complementary, to a large degree. The newly acquired technology will help Blackbaud further develop its user base, said Eric de Jager, director of product management. For the moment, however, the next biannual upgrade to Blackbaud’s enterprise CRM app is his main focus.