Oracle has closed on its $1.5 billion acquisition of RightNow, developer of a cloud-based customer self-service application. Oracle announced the deal in October 2011. For Oracle, the deal makes eminent sense: It fills in a missing gap in its cloud-based CRM functionality and gives it a broader base from which to compete against Salesforce.com. In general, it gives Oracle a boost in the cloud wars, especially for mid-tier companies looking for moderately priced applications.
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Oracle Adds RightNow to Cloud Wars Arsenal
Posted by: Erika Morphy January 30, 2012 05:00 AMOracle has closed on its $1.5 billion acquisition of RightNow, developer of a cloud-based customer self-service application. Oracle announced the deal in October 2011. For Oracle, the deal makes eminent sense: It fills in a missing gap in its cloud-based CRM functionality and gives it a broader base from which to compete against Salesforce.com. In general, it gives Oracle a boost in the cloud wars, especially for mid-tier companies looking for moderately priced applications.