If you are a Boston Red Sox fan who splurges on luxury seats, don’t be surprised if the organization suddenly seems much more familiar with your tastes and preferences. Last year, toward the end of the season, the team deployed parts of Green Beacon Solutions’ Sports CRM app, which is based on Microsoft Dynamics CRM. Luxury sales was just one of the areas in which it rolled out the application, said Curran Raclin, senior operations analyst for the Boston Red Sox. It resulted in roughly 20 percent more conversions.
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Sports CRM App Helps Boston Red Sox Cater to Fans
Posted by: Erika Morphy February 13, 2012 05:00 AMIf you are a Boston Red Sox fan who splurges on luxury seats, don’t be surprised if the organization suddenly seems much more familiar with your tastes and preferences. Last year, toward the end of the season, the team deployed parts of Green Beacon Solutions’ Sports CRM app, which is based on Microsoft Dynamics CRM. Luxury sales was just one of the areas in which it rolled out the application, said Curran Raclin, senior operations analyst for the Boston Red Sox. It resulted in roughly 20 percent more conversions.