The top 10 trends in CRM was the topic of the lead-off talk by analysts Gene Alvarez and Ed Thompson at Gartner’s Customer 360 Summit last week. Most of the items were evergreens that are fixtures when such trend lists are drawn up, but there were two that caught my eye, if only because of their juxtaposition on the list. First was the issue of “big data.” We’re now generating tremendous amounts of information on customer behaviors and preferences — so much that we’ll need new technologies and strategies to analyze and convert it from raw data into actionable information.
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Customers, Big Data, and the Internet of Things
Posted by: Christopher J. Bucholtz March 22, 2012 05:00 AMThe top 10 trends in CRM was the topic of the lead-off talk by analysts Gene Alvarez and Ed Thompson at Gartner’s Customer 360 Summit last week. Most of the items were evergreens that are fixtures when such trend lists are drawn up, but there were two that caught my eye, if only because of their juxtaposition on the list. First was the issue of “big data.” We’re now generating tremendous amounts of information on customer behaviors and preferences — so much that we’ll need new technologies and strategies to analyze and convert it from raw data into actionable information.