I have great admiration for the work of Daniel Kahneman. He’s an Israeli psychologist whose work with the late Amos Tversky won the Nobel Prize in Economics in 2002, even though neither was obviously an economist. The pair built the foundation for behavioral economics and did early work on framing, or how we perceive issues based on what other information surrounds them. Kahneman’s work — the part I am most fascinated with — focuses on how we think, and his new book Thinking Fast and Slow has significant implications for our daily lives as well as many applications within CRM.
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Why CRM Works
Posted by: Denis Pombriant April 4, 2012 05:00 AMI have great admiration for the work of Daniel Kahneman. He’s an Israeli psychologist whose work with the late Amos Tversky won the Nobel Prize in Economics in 2002, even though neither was obviously an economist. The pair built the foundation for behavioral economics and did early work on framing, or how we perceive issues based on what other information surrounds them. Kahneman’s work — the part I am most fascinated with — focuses on how we think, and his new book Thinking Fast and Slow has significant implications for our daily lives as well as many applications within CRM.