“The secret of success is sincerity. Once you can fake that you’ve got it made.” This quote, often bandied about, is attributed to Jean Giraudoux (1882-1944), who was a French diplomat, dramatist and novelist. And, judging by his best-remembered quote, kind of a jerk. I’m not saying this specifically as an attempt at character assassination of a 68-year-dead raconteur — no, there’s a reason that I bring it up, and it has to do with social CRM. While Giraudoux’s quote is funny in a cynical way, it seems that an awful lot of businesses really subscribe to the idea behind it.
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Automating Social: The Perils of Trying to Fake Sincerity
Posted by: Christopher J. Bucholtz April 5, 2012 01:04 PM“The secret of success is sincerity. Once you can fake that you’ve got it made.” This quote, often bandied about, is attributed to Jean Giraudoux (1882-1944), who was a French diplomat, dramatist and novelist. And, judging by his best-remembered quote, kind of a jerk. I’m not saying this specifically as an attempt at character assassination of a 68-year-dead raconteur — no, there’s a reason that I bring it up, and it has to do with social CRM. While Giraudoux’s quote is funny in a cynical way, it seems that an awful lot of businesses really subscribe to the idea behind it.