Every day, I meet retailers who are eager to learn how they can add a co-creation, customization, or personalization feature (collectively “Customization” with a capital ‘C’) to their existing offerings. They often start the conversation off with an overview of their current products and quickly move to a discussion about which of them cater to the “customization” demographic — and then finally how and where they want to add this new “feature” to the limited set of SKUs where it makes sense. Customers know exactly what they want — or so they think.
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Customization on the Cutting Edge
Posted by: Darryl Kuhn April 20, 2012 05:00 AMEvery day, I meet retailers who are eager to learn how they can add a co-creation, customization, or personalization feature (collectively “Customization” with a capital ‘C’) to their existing offerings. They often start the conversation off with an overview of their current products and quickly move to a discussion about which of them cater to the “customization” demographic — and then finally how and where they want to add this new “feature” to the limited set of SKUs where it makes sense. Customers know exactly what they want — or so they think.