Driving revenue performance and applying data in order to influence/generate buying behavior throughout the customer life cycle is not new — it’s an ongoing goal. Real-time marketing, which relies on capturing data in real time, improves revenue performance and is the optimal way to drive 1:1 customer interaction throughout the customer life cycle. However, real-time is highly complex and costly, and its transactional nature is not directly applicable to many industries, products and services. As a result, it remains an elusive goal.
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Harnessing Big Data Through Customer Intelligence
Posted by: Joe Cordo April 24, 2012 05:00 AMDriving revenue performance and applying data in order to influence/generate buying behavior throughout the customer life cycle is not new — it’s an ongoing goal. Real-time marketing, which relies on capturing data in real time, improves revenue performance and is the optimal way to drive 1:1 customer interaction throughout the customer life cycle. However, real-time is highly complex and costly, and its transactional nature is not directly applicable to many industries, products and services. As a result, it remains an elusive goal.