There are three things certain in life. We all know the two cited by Benjamin Franklin, but there’s a third certainty that we all face regularly and have to cope with constantly. That’s the certainty that we’ll make mistakes. Everyone makes them; if it hasn’t happened to your business, you haven’t been in business long. Mistakes affecting customers can be embarrassing, painful, costly — and, in the era of social media, broadcast to millions of people. How do you deal with them?
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When Your Business Goofs, CRM Can Be Your Best Friend
Posted by: Christopher J. Bucholtz May 10, 2012 05:00 AMThere are three things certain in life. We all know the two cited by Benjamin Franklin, but there’s a third certainty that we all face regularly and have to cope with constantly. That’s the certainty that we’ll make mistakes. Everyone makes them; if it hasn’t happened to your business, you haven’t been in business long. Mistakes affecting customers can be embarrassing, painful, costly — and, in the era of social media, broadcast to millions of people. How do you deal with them?