Silverpop has been on the vanguard of old-school digital marketing providers — that is, email marketing firms — embracing social media. The company has released a slew of products designed to integrate the two disciplines. Given that history, it is difficult to imagine a subsector or market constituency that it missed in its earlier product rollouts, but apparently Silverpop has found one, and it has set out to rectify the omission. The neglected potential customer is the novice or shoestring marketer that does not have any money to spend on a social media campaign apparatus.
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Silverpop Gives SMBs More Social Media Pull
Posted by: Erika Morphy May 21, 2012 05:00 AMSilverpop has been on the vanguard of old-school digital marketing providers — that is, email marketing firms — embracing social media. The company has released a slew of products designed to integrate the two disciplines. Given that history, it is difficult to imagine a subsector or market constituency that it missed in its earlier product rollouts, but apparently Silverpop has found one, and it has set out to rectify the omission. The neglected potential customer is the novice or shoestring marketer that does not have any money to spend on a social media campaign apparatus.