The way people and companies decide what to buy is changing, becoming intractably intertwined with social recommendations, noted Sanjay Dholakia, SVP of Marketo’s product marketing and corporate development. “This means that consumers and buyers have ability to educate themselves instead of going to salespeople with their questions, and they are increasingly doing so.” With this trend in mind, the company has launched a new category — social marketing — in its application’s product lineup.
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Marketo Expands Its Social Horizons
Posted by: Erika Morphy June 4, 2012 05:00 AMThe way people and companies decide what to buy is changing, becoming intractably intertwined with social recommendations, noted Sanjay Dholakia, SVP of Marketo’s product marketing and corporate development. “This means that consumers and buyers have ability to educate themselves instead of going to salespeople with their questions, and they are increasingly doing so.” With this trend in mind, the company has launched a new category — social marketing — in its application’s product lineup.